About
Montre de l’amour: A Movement
Montre de l’amour is where streetwear and luxury meet to create a modern fashion experience through sophisticated street apparel that looks as great as it feels.
Born out of the everyday hustle and grit of old Brooklyn & Harlem, we take our roots seriously. Ours is a story born on the rugged streets and hard-earned neighborhoods where escape doesn’t come easy. It takes hustle and determination to make it out, and that’s reflected today in our unwavering pursuit of excellence and luxury fashion.
That hustle and spirit was the start of a worldwide journey in search of the highest quality fabrics and next-level manufacturers who could help us bring our vision to life. The results speak for themselves. Each Montre de l'amour garment is born out of daring innovation and style and crafted from luxurious fabrics that help you tell the world that you’re worth it.
We pride ourselves on the city that raised us, which means we’re more than luxury streetwear and comfortable fashion; we’re about sharing the vision of Brooklyn with the rest of the world. For us, that means highlighting the message and attitude of the neighborhoods that birthed our story and weaving it into every garment we design. In fact, it’s so important to us that we put it right in our name. Montre de L’amour: show love.
This is more than luxury. More than streetwear. More than an aesthetic. This is a movement. A lifestyle. A story to share with the world. Welcome to Monte de L’amour. Show love; that’s the Brooklyn way.